Look into colours charts i have looked that there are lots of different meaning for the same colour, for example red could mean love but on the other hand it could also mean blood+danger. http://www.color-wheel-pro.com/color-meaning.html
This is a really useful site to give ideas of each colour with range meanings.
Also been researching a mixture of known brands, such as the coca cola brand, which is a good inspiration using bright colors to catch the eye and make people remember.
Although i think adding the name is one key feature why people remember this logo worldwide.
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